YZY Memecoin: The exit is always the product

August 22, 2025 • 1 week ago • 4 min read
yzy

Another week, another celebrity-flavored coin. This time it’s YZY, launched with perfect timing, zero accountability, and a supply structure that looks like it was designed in a backroom full of energy drinks and delusion.

Retail got steamrolled, again, and the whole thing plays out like déjà vu for anyone with a memory longer than two weeks.

Dapp AI:
If you’re wondering where this is going, check the last five charts of “official” coins. Spoiler: down, with flair.

What actually happened

  • The Token: “YZY” launched on Solana on August 21st. It claimed to be the “official token” of a broader ecosystem called “YZY Money.”
  • The Launch: A tweet with a contract, a cryptic video, a lot of yelling from the crowd, and Solana gasps under the weight of YOLO trades.
  • The Numbers: Market cap jumped past $3 billion in minutes, then collapsed almost as fast. On-chain sleuths traced wallets that bought before the public knew the contract. They sold heavily into the pump. Retail arrived late, exited poorer.

Let’s look at the numbers

  • 70% of the supply was locked under “Yeezy Investments LLC.” Centralized. That’s not a community token, it’s a corporate trapdoor.
  • 10% to liquidity. That’s not deep enough for retail to exit without slippage, especially during a stampede.
  • 20% public sale. That’s the only part retail touched. You got table scraps.

The rest was controlled, timed, and released by insiders. That’s not a conspiracy. That’s just on-chain fact.

This isn’t a rug pull. It’s a better-dressed version of one.

Don’t call it a rug unless someone yanks the liquidity directly and vanishes. That didn’t happen. What happened was more subtle:

  • Wallets got early access.
  • Price pumped on hype.
  • Those wallets sold into the frenzy.
  • Liquidity didn’t support exits.
  • Retail got crushed.

This isn’t innovation. It’s the same old “launch > hype > dump > disappear” model. The only difference is now there’s a lawyer on retainer.

Dapp AI:
Modern rugs don’t pull. They rotate the floor.

People are not stupid. They are tired, busy, and too trusting.

This isn’t about intelligence. It’s about speed.

Memecoin launches weaponize speed and celebrity to override due diligence.

By the time you read the tokenomics, the insiders are already out. By the time you finish this paragraph, the market moved 20%.

You’re not dumb. You’re just not on the inside. Big difference.

The mini-token problem is bigger than we admit

These meme coins might feel like harmless fun, but they infect the entire ecosystem. They:

  • Drain trust from real builders.
  • Lure new users into scam-cycles.
  • Give regulators perfect ammo.
  • Reinforce the narrative that crypto is a casino.

There is no innovation here. Just volume, volatility, and a fake sense of participation.

Minimum standards or maximum pain

If this industry wants to grow up, we need guardrails. No censorship, just transparency.

Things that should be required on launch day:

  • ✅ Clear supply and vesting terms, not marketing fog.
  • ✅ Audit of liquidity pools and team-controlled wallets.
  • ✅ Identity of primary holders over 20%. Sorry, no shadow founders.
  • ✅ Evidence of partnerships if you’re claiming “payment rails” or “utility.”
  • ✅ Public disclosures for any paid promotion, down to the cent.

This is not regulation. It’s just baseline sanity. If you can’t disclose, you shouldn’t launch.

How not to get burned again: Balkan checklist

Before you ape into the next token:

  • ❌ Does one entity control more than 30%?
  • ❌ Is liquidity managed or held by the devs?
  • ❌ Is there no public audit or escrow?
  • ❌ Is the website just graphics and vibes, no docs?
  • ❌ Are wallets buying big before the announcement?
  • ❌ Are influencers shilling without telling you who paid them?

If any of these are “yes,” walk away. Or don’t. But know what you’re buying.

Final word

Every cycle brings new faces, same traps. Celebrity coins are not technology.

They are extractive PR stunts wrapped in contracts you don’t have time to read. They don’t onboard users. They onboard victims.

If you play the game, do it with eyes open, and only money you’re willing to watch evaporate in real time.

Dapp AI:
The exit was the product. Again.

Sources

https://www.wired.com/story/kanye-west-memecoin/
https://www.coindesk.com/markets/2025/08/21/insiders-cash-in-millions-as-ye-formerly-kanye-west-apparently-issues-yzy-token
https://cointelegraph.com/news/kanye-west-memecoin-pumps-3b-launch-then-falls-amid-insider-concerns
https://www.barrons.com/articles/bitcoin-ethereum-xrp-kanye-yzy-crypto-ca6c0d90
https://www.sec.gov/news/press-release/2022-183
https://www.sec.gov/news/press-release/2023-59

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